::INDO AMERICAN JOURNAL OF PHARMACEUTICAL SCIENCES::

CODEN : IAJPBB
issn 2349-7750

News Updates Latest Volumes: COSMOS IMPACT FACTOR (2018)- 4.153, GLOBAL IMPACT FACTOR(2014) - 0.384, (2015) - 0.437, Indo American Journal of Pharmaceutical Sciences,

ResearcherID - CLICK HERE Scientific Journal Impact Factor (SJIF-2020) - CLICK HERE

TITLE:

EXPERIENCE INNOVATION IN PRIVATE HOSPITALS IN TERMS OF AWARENESS ABOUT IT AND ITS APPLICATION

AUTHORS:

Ifrah Saeed, Maryam Saeed, Dr. Gohar Mukhtar

ABSTRACT:

Objective: The research objective is the evaluation of the perspective of private hospitals regarding experience innovation. Methods: We conducted this qualification type study in Sir Ganga Ram Hospital, Lahore from October 2017 to May 2018. We interviewed patients and staff taking the help of a semi-structured consultation guide. We examined the employees about what ‘innovation’ meant, awareness regarding experience innovation, and measurement of EI. We also asked the patients regarding the hospital choice, actual reason for arrival at that specific hospital, and their impressions at the time of leaving it. We examined the EI based on those obtained answers. Results: We interviewed 87 subjects. Among them, the number of patients and employees was 59% (51) and 41% (36) respectively. The number of male and female subjects was 30% (26) and 70% (61) respectively from (21-75) years’ age group. We observed high tendencies of hospitals towards activities of innovation but they confused innovation with novelty. Conclusions: Making investments without considering EI does not produce targeted results. Keywords: Experience Innovation (EI), Creativity, Private Hospital (PH), and Novelty.