Dr Muhammad Saqib Rabbani, Dr Unaiza Jawad, Dr Fariha Asghar.
Abstract: Medical ethics investigate ethical issues arising in medicine and healthcare provision by applying the principles of moral philosophy. Medical ethics are often defined as the disciplined study of morality in medicine. This morality in medicine concerns not only research activities but also the day-to-day medical practice of the doctors. Results of current study shows that doctors are aware of medical ethics but they are unable to apply it in daily practice due to cultural issues and due to paternalistic attitude of doctors and society. Key Words: Medical ethics, paternalistic attitude, cultural issues, morality in medicine.