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DEVELOPMENT THE METHODS FOR ASSESSING THE EFFECTIVENESS OF BUSINESS IN THE REGION.

Oksana Takhumova, Anna Khramchenko, Irina Derenkova, Olga Mandritsa, Zhanna Gornostaeva

The dynamism of the business sector, the emergence of new forms of entrepreneurship determine the search for new methodological approaches, allowing for a comprehensive assessment based on a variety of criteria that characterize various areas of business. A system of indicators has been developed, including an assessment of the structure, openness, conditions, and possibilities of functioning, price parameters, the scale and type of market, which made it possible to carry out a comprehensive analysis of the development of entrepreneurship in the consumer segment and to identify areas for further development. The paper substantiates the methodology for assessing the conduct of commercial activities based on indicators of efficiency levels. The results used two criteria for the optimal functioning of trade and costs - elements of the labor process. On the basis of the selected parameters, an integrating indicator of business performance in the region was obtained, which can also be used to evaluate the result of a single commercial enterprise. To determine the level of development of the supporting complex, a classification was made of the objects of the servicing system under investigation, as a result of which three groups with relevant characteristics were identified. Keywords: entrepreneurial activity, efficiency, methodical approach, levels and criteria of efficiency, result.

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