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Zarina Tavasieva, Anatoly Pozmogov, Larisa Makoeva, Aza Gusalova, Boris Kallagov
The article discusses current problems and features of management in Russia, identifies its main areas of development. The analysis of the importance of the principles of management and personal qualities necessary for the successful work of the modern manager. A model of an effective Russian manager of the 21st century has been proposed, and the competencies defined, the achievement of which will ensure the effectiveness of managers in modern Russia. Keywords: management, problems, features, development, digital economy, Russia.