Sergey Gorlanov, Zinaida Medelyaeva, Victoria Malitskaya, Maria Chirkova, Elena Kostyukova
In a market economy, the effectiveness of the functioning of enterprises is of particular relevance. The article analyzes the concept of "effectiveness" and develops the concept of its quantitative characteristics. The authors are of the opinion that the integrity of any system (including public) is supported by the harmonization of the functioning objectives of its structural elements. Any violation of this agreement leads to a decrease in efficiency in the future and is a factor in the degradation of the system itself. Consolidation of views and approaches to measuring efficiency at various levels of social reproduction is possible only on the basis of a dynamic assessment of social wealth, since it is precisely this factor that reproduces the human community that can be measured at all levels of human activity. The proposed concept of efficiency is inextricably linked with the characteristics of the reproduction process, a system of performance indicators. The system of indicators itself is necessary and exists already to the extent that it reflects various parties, stages, elements of social reproduction. Key words: efficiency, types of efficiency, efficiency goals, performance indicators, goal alignment.