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ANALYSIS OF EFFECT OF EXTENSIVE SOCIAL MEDIA USAGE ON MEDICAL STUDENT’S ACADEMIC PERFORMANCE IN PAKISTAN

Ghulam Mustafa, Muhammad Jamil, Muhammad Amjad

Introduction: The social networking sites (SNSs) are dedicated websites or applications that allow the clients to communicate with each other for sharing information, posting videos, pictures, comments, and messages. Aims and objectives: The main objective of the study is to explore the impact of social media usage on the academic performance of medical students in the environment like Pakistan. Methodology of the study: This cross sectional study was conducted in medical colleges of Bahawalpur during 2018 to 2019. We have arranged a survey, in which we asked the respondents different questions regarding social networking sites and its upshots. Our targeted audience was medical students aged between 17-25 years. Our total answers were 100. A survey based approach was employed to investigate adoption of social media technologies and their impact on medical students’ academic performance. Results: The data shows that there are number of factors which is attached with the use of social media and it directly effect on academic performance of medical students. They waste their money and time both on the use of different social media sites. Conclusion: It is concluded that social media play a negative role in the academic performance of medical students.

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