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EXPEDIENCY OF CLUSTER FORMS OF PHARMACEUTICAL BUSINESS ORGANIZATION AT THE REGIONAL LEVEL

Petrova Tatyana Nikolaevna, Popov Valery Ivanovich, Goncharov Alexander Yurievich, Zolotykh Tatyana Mitrofanovna, Kiselev Sergey Sergeevich, Chernov Alexey Viktorovich

The article is devoted to the creation of innovative industry clusters in the region. The results of a comparative analysis of the quantitative characteristics of pharmacy chains in the Russian and local pharmaceutical markets of the Voronezh region are presented. The uneven development of the infrastructure of the pharmaceutical network is established and its dependence on the level of economic development of the region is shown. A significant predominance of network pharmacy organizations in the structure of subjects of the retail pharmaceutical market of the Russian Federation was revealed. The regional features of the Voronezh region in terms of the “share of network pharmacies” (according to this indicator the region is in second place in the Russian Federation) in the overall market structure are established. Particular attention is paid to the feasibility of creating territorial preventive clusters that combine structures of different forms of ownership and activities in the interests of the health of the living population, taking into account the specifics and capabilities of the regions. Due to such integration and the corporation, it is supposed to provide an economic result through the sale and consumption of new high-tech products in order to develop the regional economy and its competitiveness. Keywords: cluster policy, pharmacy organizations, integration interaction, innovation, consolidation, regional development, development management.

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