Volume : 12, Issue : 10, October – 2025

Title:

DIETARY TRANSITION IN INDIA: FROM TRADITIONAL FOODS TO NOVA FOODS

Authors :

Bhumika Subhash Bhalerao* , Hrutik Kanhed , Dr. Swati P. Deshmukh

Abstract :

Over recent decades, India has experienced a profound transformation in its food consumption patterns, shifting from traditional, minimally processed diets toward an increasing dependence on ultra-processed foods (UPFs). Historically, Indian diets—rooted in whole grains, pulses, seasonal produce, dairy, and fermented foods—reflected ecological balance, cultural heritage, and nutritional adequacy. However, rapid urbanization, economic growth, globalization, and changes in labour and retail structures have driven the widespread penetration of industrially produced foods. The NOVA classification identifies UPFs as formulations rich in additives, flavour enhancers, and emulsifiers, designed for convenience rather than nutrition. Emerging evidence from India reveals a notable rise in UPF consumption across socio-economic groups, contributing approximately 16–17% of total energy intake among adolescents and adults, with projections indicating further growth. This dietary shift is associated with increased risks of micronutrient deficiencies and non-communicable diseases (NCDs) such as obesity, diabetes, and cardiovascular disorders, while also eroding traditional food systems and agro-biodiversity. Addressing these challenges requires a multisectoral policy response emphasizing the revitalization of traditional diets (e.g., millet promotion), stricter regulation of food labelling and marketing, enhanced nutrition education, and incentives for local, minimally processed food production. Although the NOVA framework offers valuable insights, its methodological limitations warrant critical reflection. India’s evolving dietary landscape underscores the need for integrated strategies that balance modernization with cultural and nutritional sustainability, fostering a resilient and health-promoting food system.

Cite This Article:

Please cite this article in press Bhumika Subhash Bhalerao et al., Dietary Transition In India: From Traditional Foods To Nova Foods, Indo Am. J. P. Sci, 2025; 12(10).

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