Volume : 12, Issue : 10, October – 2025
Title:
PRODUCT REGISTRATION STRATEGIES
Authors :
Kathi Vishnuvardhanreddy *, Dr. D. Varun.
Abstract :
The case organization Vaisala was interested in finding out whether there was a need for a product registration that would attract customers. More specifically, the elements of added value were under the scope of this development work. The work was framed so that only the end-users of the company’s flagship product was under the scope. The initial idea came from the company’s Customer Experience Program which set the objectives for a product registration study.
The development work followed the principles of service design and its process model called Double Diamond which gave structure to the work. Various service design methods and tools were used along the process such as benchmarking, theme interviews, Affinity Diagram tool, How Might We? tool, customer personas and customer journey map. The ideation session provided the relevant ideas for prototyping. The final prototype summarized the whole development work into practical concept of a portal.
The order of this development work was first to investigate organization’s operating environment, the product management and stakeholders involved in the project in order to have better understanding of the matter. The theoretical framework addressed the themes of value proposition, value co-creation, customer experience, customer journey and customer engagement. This theory basis provided understanding for what elements are needed when developing service concept for customers.
As a result, a prototype of a portal with value-added elements was created. The prototype includes features and functions which support customers in their internal processes by improving their communication and knowledge sharing. The outcome is an asset management tool for customers that enables case organization to support customers even better.
Cite This Article:
Please cite this article in press Kathi Vishnuvardhanreddy et al., Product Registration Strategies , Indo Am. J. P. Sci, 2025; 12(10).
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